THE CO CREATION STRATEGY WHY USE IT

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Co-creation – Wikipedia Lyric

A business strategy focusing on customer experience and interactive relationships. Co-creation allows and encourages a more active involvement from the customer to create a value rich experience.
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Co-creation: 5 examples of brands driving customer … Lyric

Co-creation, the process where brands and consumers work together to create better ideas, products and services, is a happy medium. Brands still steer product innovation, but customers have a seat at the (head of the) table.
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Collaboration and Co-Creation for Brand Innovation – … Lyric

Collaboration and Co-Creation for Brand Innovation by Andrew Welch, Y&R Brand communication has evolved from one-to-many and one-to-one-to-many – what’s been dubbed a ‘trialogue’, with consumers accessing and sharing brand information, using a multitude of online platforms to engage brands and each other in community forums.
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“Collaboration and Co-Creation: The Road to Creating … Lyric

Consumer companies use user-generated content (UGC) using contests and prizes to solicit ideas. Remember how Frito-Lay used co-creation to develop a ratings-topping, award-winning commercial to crash the Super Bowl ad party?
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Co-Creation: Why Your Focus Groups with Collaging … Lyric

If you work in research, strategy, brand development, R&D, or marketing, chances are you’ve either heard or uttered the term “co-creation” in the past week.
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