CAN YOU AFFORD A MARKETING CAMPAIGN

ads banner

Step-by-step ideas for planning a new marketing campaign Lyric

1. How to get your new campaign off the ground. Step-by-step ideas for planning a new marketing campaign
Read More »

Marketing Campaigns | Marketing MO Lyric

Note: You can access guided campaign planning templates in Qlutch, our marketing planning app. Marketing Campaign Examples An example would be The Duck campaign launched by the American Family Life Assurance Company in 2000. While the company had been in business since 1955, it had only a 12% brand recognition rate before the …
Read More »

Digital Marketing Mistakes You Cannot Afford To Make Lyric

Digital marketing is a cornerstone of every advertising campaign, and takes up a significant chunk of the budget. But are you doing it correctly?
Read More »

Can Credit Unions Afford a National Campaign? Lyric

That means if credit unions contributed 0.005% of their asset size to fund a national campaign, it would work out to around a 5% slice of their annual marketing budgets. Key Question: If you’re a $100 million dollar credit union, could you afford to contribute $5,000 from your marketing budget to a campaign that benefits all credit unions? If
Read More »

Marketing, business – How to Develop and Run a Marketing Lyric

A marketing campaign isn’t something that comes to you while you’re taking a shower. Successful campaigns tend to be carefully researched, well-thought-out and focused on details and execution, rather than resting on a single, grand idea. Planning a marketing campaign starts with understanding your
Read More »